Writing copy for your own business, service or products can be difficult. Using an independent copywriter with no previous knowledge of your business can really help.
The art of copywriting…..
involves constructing your web content so that it is appealing to readers, but so that it also ranks well for the specific search terms that people are using. The more relevant your web content is to the user, the more likely you are to rank, and the more likely it is, that the user will click through to your website.
When building a new website or redesigning your current website, copywriting is one of the most crucial elements you will need to consider. Your website is the online representation for your business, your silent sales person and open 24/7 for business.
The quality of the content on your website will determine how users perceive your business.
To get started we complete a full review of the content on your website. At the same time we analyse competitor sites to learn what they are doing well. This information is used when researching keywords for your site. If you don’t currently have a website, don’t worry, research in your industry gives us the foundation to build quality content for your new site.
is the single most important factor when building quality content. Many business’ write their own website content based on their own interpretation of how users will search for their products and services. In our experience this is generally based around internal business terms for explaining the products and services they offer. It is very possible these businesses are loosing impression share and sales, because how they think about the products and services they sell, can be completely different to how a user is searching for these products and services.
Just having a website does not mean it will generate business for you. If your website is mediocre and the content is poor it will not be indexed by the search engines. A website requires work and content is something you will need to work with on a regular basis.
Once your website is developed there are a number of ways you can address refreshing content on the site. Things like newsletters, blogs, specials, uploading new images to your gallery etc. can be a fairly easy way to do this. Even if you are doing this, Adworx Digital still recommends a full content evaluation on a yearly basis. How many times do you log onto a site and find out-dated information, or you call up to be told that the product you are looking for is no longer available? Addressing the content on a regular basis will keep your website up-to-date and relevant to users.
Our Copywriters are expert in their field and they understand the intricacies of search engines. They will work with you to develop quality content for your website using keywords and phrases that are relevant to consumers looking for your products or services.
The more relevant the content the easier it will be for search engines to index your site.
We offer a number of copywriting packages:
- Content makeovers for existing websites
- Content writing for new websites
- Content editing (this is where you write the content and we edit it using keyword research)
If you need help with content writing call us on 07 3106 7676. Our copywriters are ready to help.