Have you ever been put off by a website by its poorly written content?
Or do you ever notice yourself staying much longer at one site than you intended because you were relishing what you were reading?
High-quality content is crucial to the success of any website in order to retain visitors and have a high ranking in search engines. Naturally, the design of your website is also crucial in making a good impression on your visitors, but the content on your website is what will keep them coming back. Google states that high-quality content is important if you want to get high rankings.
Website content is an important factor which is directly responsible for the success of your website. It is a defining factor to get the attention of your users and keeps them coming back for more. In order to keep visitors satisfied you need to have informative and new content for your website.
Content is King
In 1996, Bill Gates wrote an essay titled “Content is King”, which was published on Microsoft.com. Gates stated, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”. Gates was correct in his predictions. Content is still what propels the internet today two decades later.
Why is content is the important thing on your website?
Leading search engines like Google are selective when it comes to the content of a website. If your website does not have enough quality content then it will not rank highly within search results. Google does not see how your website visually looks to your visitors, one of its main concerns is your content.
Any content on your site is fundamentally there for one reason; to generate revenue for you and your business. Your website should grow and change with time and reflect the dynamic nature of your business. One of the most powerful ways to do this is good content on your website.
Now, people are absorbing more information than ever before and writing content and blogging is a valid career path, content is one of your most valuable resources.
Your content might be in the form of a blog, or it might simply be the content (also known as copy) on your website. As long as it’s fresh, informative and regularly updated it will be advantageous to you.
Your website design is not only an important factor for getting business, but a logical, simple and to the point content is too important for your business. Your content should also be grammatically correct, with simple English, proper grammar and to the point.
The content you publish may differ by topic or type but the ultimate goal of your content is to promote brand awareness, brand loyalty and visitor engagement. Producing high-quality content for your business website will produce strong results, both in the short and long term.
Good content is shareable content
If your content is reaching your target audience and they are able to relate to it, they will want to share it. When your website visitors share your posts or pages they refer people back to your website, that’s free advertising (known as backlinking) for you which can affect your organic search rankings.
Good content is not design
Many website owners want to bypass creating content as it is challenging, time-consuming and takes you away from your core business. The may also want to take away content and concentrate on making the site more visual and design focused. While this may result in a beautiful website, it could also damage your search engine rankings.
Having a good-looking website doesn’t always ensure it will be seen. In order for your website to rank in search results, search engines have to know what your website is about. One of the main ways to teach search engines about your website is through content. Keyword rich and focussed content is a part of how search engines work.
The importance of website content
Most people no longer trust everything they read on the internet, but they do trust Google to provide them with reliable information from credible sources. This is why the constantly changing search engine algorithms make it hard for people to cheat the system with junk content. In order to get attention on the internet, you need to know what you’re talking about and prove it.
Good content doesn’t just happen; it takes effort and time from you and your copywriter. If it gets too hard for you or you simply don’t have the time, ask Adworx Digital about creating results-driven content for you. Our experienced copywriters are able to write for you quality content that will support your digital marketing strategy. We can apply industry best practice to ensure your website content generates enhanced Google traffic and return on your investment.
Adworx Digital helps a wide range of clients with their content marketing including, SEO, web design and digital marketing needs. For a digital solution that speaks directly to your audience call us on +61 (0) 416 486 633.