Keyword Research

When building a new website keyword research is one of the most important factors you need to consider.  Ranking for the right keywords will determine the success of your website.  Search engines return results based on the words the user types into the search bar.  Relevant keywords for the products or services you offer will assist in getting the right kind of traffic to your site.

Putting some thought into target keywords for your website is an investment worth making.   If you want to tap into the market opportunities presented by search engines then it is crucial that you understand how potential customers find websites using search terms.

Keywords need to be organised into themes and then written into the content on your website using long tailed search phrases.  It is these search phrases that will help drive the right audience to your site.  Getting the right traffic to your website provides greater opportunity for enquiry and conversion to sale.

There are many ways to say the exact same thing which is why keyword research is critical to the success of your website.  At Adworx Digital we use a combination of tools when researching keywords for your website or your adwords marketing.

As a business owner you may use terminology to describe what it is you do and the products and services you offer.  The way you describe your products and services can be quite different to the way consumers search for them.  Adworx Digital will research keywords in your industry to determine, the most popular search terms, traffic trends, competitor analysis, user behaviour and consumer demand.

Our objective is to formulate a list of keywords that are extremely targeted with high search volume and low competition mix.  When the research is complete, the next step is to look at how it can be used.

There are three main areas to apply keyword research.

  • Increase the relevancy of your site by using the keyword list to write new compelling content that describes the products and services you offer.
  • Update the SEO meta keyword data in the back end of your website by adding the relevant keywords for each page.
  • Currently using or planning to market your website via adwords use this list of keywords / keyword phrases when setting up the program.


If you are building a new website or upgrading your existing website the first step is to consider the keywords you will use to write the content.  Most website companies offer content writing services, however it is common for business owners to write their own.  In this case content is usually formulated from thin air and largely represents the words a business hopes people use to describe their products and services.

If you are investing in a new website don’t cut corners.  We recommend all clients use our keyword research and copywriting service to ensure that the content on your site is relevant to consumer search using the keywords / keyword phrases they search by.

Keyword research and copywriting go hand in hand.  You may only be looking for help with keyword research for SEO and SEM purposes.  Generally this will also involve updating the content on your website to include the keywords and keyword phrases from the research.  The benefit of doing this is search engines will rate your content as more relevant, driving more traffic to your website and reducing your overall cost per click.

At Adworx Digital our team do all the investigating for you.  The service we provide involves:

  • Phone interview or site visit to discuss the business in general e.g. objectives and goals, products and services, target market, what you want your website to achieve, design, feel and tone.
  • Analysis of your current website keywords
  • Analysis of your competitors websites
  • Keyword research

Average time involved in running keyword research is approximately 3 to 4 hours.

If you are also looking for assistance with copywriting, click on the link below for more information.

Make the investment in your future today!  Call in the team at Adworx Digital.