Internet marketing or online advertising is one of today’s fastest growing media platforms. It is the job of creating convincing messages that attract customers to an online product or service. This form of marketing is becoming an increasingly important component of a company’s marketing mix.
When establishing your internet activity it may include:
- Setting up a website
- Marketing the website via pay per click advertising
- Running an SEO program to improve organic rankings
- Utilising social media platforms to market your products / services
- Banner advertising
- Online press releases
- Blogs, articles and online newsletters
Of everything mentioned above the one expectation a potential customer has is that your business will have a website. Without a website you cannot compete in this space, leaving the door wide open to competition.
If a consumer is looking for your business they will search by your business name and find your site with ease. New customers however, will search by topic and location. If you are looking to attract new customers, it is essential that you look at marketing your website.
Internet marketing is one of the most cost effective media platforms available. Consumers are turning away from traditional print media like newspapers and directories in favour of searching for the products and services they require online. If you are not actively promoting your business in this space you are missing out on a huge segment of the market.
At Adworx Digital we specialise in planning and organising all forms of online marketing. A planned, organised campaign does not need to cost a great deal and can generate traffic and increased sales for your business.
A simple online marketing campaign can be up and running within a day. To get started all it takes is research around your market and a solid knowledge of your target audience.
Step One: We start by defining your customer.
- Who is your ideal customer?
- Are they male / female?
- What demographic are they?
- What income bracket do they fall into?
- How often will they shop?
- Do they use the internet, how often, and what are they doing when they are there?
Step Two: How are you going to target them? The most effective way to target potential customers online is to use a mix of platforms that they frequent on a regular basis.
- Google / Bing
- Online Directories
- Social media platforms
- Online publications
Internet marketing is an essential marketing platform for all business. Many small businesses shy away from this form of advertising due to a lack of understanding, or because they have a misconception, that it is too expensive.
At Adworx Digital we will explain how the platforms relevant to your business work, and why they need to be part of your marketing mix. Whilst we will recommend a digital marketing budget, you have total control over this and can set the budget at a level you are comfortable with.
Our consultants work with you to identify the platforms most suited, to reach your ideal customer, and your campaign objectives. When the program is in place and up and running, we closely monitor the results and use this information to tweak or modify the campaign for optimal performance.
Rankings = Enquiries = Sales …………..it’s really as simple as that.
At Adworx Digital we help to you turn browsers into buyers. Call today and make a start now!