Facebook Bots for Business
Digital Marketing

Facebook Messenger bots. What are chatbots & why have one

Back in 2016, Mark Zuckerberg, Facebook’s CEO announced the launch of Facebook’s Messenger Platform.

A new Facebook service enabling businesses of any size to build custom chatbots, also called bots, in Messenger.

Through Facebook Messenger bots, businesses can now deliver automated customer support, online shopping assistance, content and interactive experiences through chatbots.

Basically, a chatbot is a piece of automated messaging software that uses AI (artificial intelligence) to converse with people.

Bots are programmed to understand questions, provide answers and execute some pre-programmed tasks. From a customer’s perspective, they are a friendly and an accessible time-saver. Rather than opening an app (or downloading one), making a phone call, running a search, or loading a web page, your customer can just type a message, as they would to a friend like texting.

Chatbots have been around in some form or another for decades and currently, they exist on web pages, in apps and on social media.

A Facebook Messenger bot is a chatbot that lives on Facebook Messenger, meaning it converses with some 1.3 billion monthly active users worldwide who use Facebook Messenger every month. Statistics show that in 2018, Facebook Messenger was the most downloaded messenger app in Australia. These are active users who have adopted Messenger as one of their primary communication channels ready to chat online to your business.

At the 2018 F8 conference, Facebook’s annual developer conference, Facebook announced it had 300,000 active Messenger bots, three times as many bots as the year prior.

There is a lot of hype hovering around now about chatbots in general and Facebook Messenger bots particularly. According to a recent survey by Oracle, 80 percent of businesses want a chatbot for their business in place by 2020.

What are Facebook Messenger bots?

Basically, a chatbot is a piece of automated messaging software that uses AI (artificial intelligence) to converse with people.

Bots are programmed to understand questions, provide answers and execute some pre-programmed tasks. From a customer’s perspective, they are a friendly and an accessible time-saver. Rather than opening an app (or downloading one), making a phone call, running a search, or loading a web page, your customer can just type a message, as they would to a friend like texting.

Chatbots have been around in some form or another for decades and currently, they exist on web pages, in apps and on social media.

A Facebook Messenger bot is a chatbot that lives on Facebook Messenger, meaning it converses with some 1.3 billion monthly active users worldwide who use Facebook Messenger every month. Statistics show that in 2018, Facebook Messenger was the most downloaded messenger app in Australia. These are active users who have adopted Messenger as one of their primary communication channels ready to chat online to your business.

At the 2018 F8 conference, Facebook’s annual developer conference, Facebook announced it had 300,000 active Messenger bots, three times as many bots as the year prior.

There is a lot of hype hovering around now about chatbots in general and Facebook Messenger bots particularly. According to a recent survey by Oracle, 80 percent of businesses want a chatbot for their business in place by 2020.

Why use Facebook Messenger bots for your business?

There are several main advantages to using a Facebook Messenger bot.

One main reason is there is a low barrier to entry for both you and your target audience. Facebook Messenger is now the third most-used app in the world, used by 68 per cent of app users worldwide.

And Facebook Messenger is not just for group chats among friends and family. A recent Nielsen survey found that people consider messaging is the second-best way to talk to a business. Facebook has also released data stating that people exchange 2 billion messages with businesses over Facebook Messenger every month.

When compared to the rest of the mobile app market, 71 percent of users delete an app within 90 days, that makes Facebook Messenger look pretty attractive for you and your business.

If you want to communicate with your customers, building a Facebook Messenger bot is a lot more cost effective and less time-consuming than building a mobile app.

Another advantage is that the field is still wide open. According to Statista, Facebook has 6 million advertisers and there are only 300,000 chatbots. That is a lot less competition for your business to be available to talk to your customers.

Meanwhile, according to MailChimp email marketing click-through rates (2.61% per cent, on average) have not improved in years and only 30 per cent of marketing emails are even opened. Chatbots can help you bypass inbox competition too.

Let’s break down what a Messenger chatbot can help your business do:

  1. Reach your audience directly
  2. Save time and money on customer care and support
  3. Identify leads
  4. Handle ecommerce transactions
  5. Re-engage customers

Are chatbots big in tech?

Chatbots have quickly become one of the biggest things in tech. They open the ability to provide personalised and interactive communication much like talking to a human customer service or sales rep, but at scale for much cheaper than call centres.

Some in the tech field are saying that chatbots could replace 1800 numbers, offering a more comfortable customer support experience without the hassle of offshore call centres, long wait times, phone conversations, hold times and phone trees.

Adworx Digital can manage entrepreneurs, small and start-up businesses Facebook presence alongside all your other social networks. We can schedule and publish your posts, engage with your audience and measure your performance. Get in touch with us today.

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