Duplicate content refers to large blocks of content within or across websites that either completely matches other content or is extremely similar.
Duplicate content is an issue for many webmasters & website owners.
The changing behaviours of digital marketing mean website makeovers are a necessity, not a choice.
It is an essential tool for any business or individual looking to reach a large number of people.
Once these have been set up, and
Google Chrome users will now be confronted with a great big warning notice, on any site that is not secure (ie does not have an SSL certificate, and a URL beginning with “https” instead of “http”).
Yep! And no. They’re part of the same package of digital marketing, and their roles definitely intertwine.
The confusion starts because these words are accidentally and incorrectly used interchangeably.
SEO and SEM are more like business partners.
SCENARIO: You’re online shopping. You click on the shopping cart to buy a new frying pan & a WARNING flashes up about the site’s security.
Do you carry on & pop in your credit card details?
Or do you hightail it out of there?