There is an abundance of ways to drive traffic to your website. Paid media, social media posts and display advertising are just a few of the common ways.
When done well, SEO can provide a significant and cost-effective strategy for organic growth for your website.
Duplicate content refers to large blocks of content within or across websites that either completely matches other content or is extremely similar.
Duplicate content is an issue for many webmasters & website owners.
Your website is an organic, breathing business tool. If you want it to keep on generating traffic and making sales, you’ll need to update it pretty frequently.
The changing behaviours of digital marketing mean website makeovers are a necessity, not a choice.
originally was a platform to share short videos with people. But over the years it has grown into an extremely powerful tool.
It is an essential tool for any business or individual looking to reach a large number of people.
To get started on Google Ads, you will need:
- A Google account;
- and a Google Ads account.
Once these have been set up, and
For months now, Google has been warning website owners that 23 July (tomorrow) is D-Day.
Google Chrome users will now be confronted with a great big warning notice, on any site that is not secure (ie does not have an SSL certificate, and a URL beginning with “https” instead of “http”).
Yep! And no. They’re part of the same package of digital marketing, and their roles definitely intertwine.
The confusion starts because these words are accidentally and incorrectly used interchangeably.
SEO and SEM are more like business partners.
SCENARIO: You’re online shopping. You click on the shopping cart to buy a new frying pan & a WARNING flashes up about the site’s security.
Do you carry on & pop in your credit card details?
Or do you hightail it out of there?