2019 is going to be colourful and bright! Pantone, the international colour authority, announced in late 2018 it’s Colour of the Year for 2019 is 6-1546 Living Coral.
The colour invokes scenes of tropical seas and picturesque coral reefs, full of life and energy.
Living Coral is energetic and makes us reflect on the remarkable beauty we can find in nature.
“Living Coral is an animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge. ” – Pantone
In response to the assault of digital technology and social media that is increasingly infusing into our daily lives, people are seeking authentic and immersive experiences that enable connection and intimacy. Representing the merging of modern life, Pantone’s Living Coral is a nurturing colour that appears in our natural surroundings and simultaneously displays an invigorating presence in social media.
In the current age of uncertainty and change, Pantone says Living Coral is the colour people needed: vivid and warm, energising and mesmerising. “With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord,” states Leatrice Eiseman, Executive Director of the Pantone Colour Institute.
How you can use the Colour of the Year 2019
Living Coral can be easily applied across various industries band applications with its flexible colour palettes and colour harmonies.
This exciting shade of coral is a great alternative if you’re looking for a friendlier, more youthful version of red and it is more sophisticated than orange and more mature than pink. The combination of orange, red and pink tones makes it engaging and unique. It’s bold and boisterous, yet warm and welcoming all at the same time.
About Pantone Colour of the Year
For 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, industrial design, as well as product, packaging, graphics and web design.
The Colour of the Year selection process requires in-depth reflection and trend analysis. To arrive at the choice each year, Pantone’s colour specialists at the Pantone Colour Institute search the world looking for new colour influences. This search can include the entertainment industry, art collections and artists, fashion, all areas of design, favourite travel destinations, new lifestyles, socio-economic situations, new technologies, materials, textures, social media platforms and worldwide sporting events.
“The humanising and heartening qualities displayed by Living Coral hit a responsive chord. ” – Leatrice Eiseman, Executive Director of the Pantone Color Institute.
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