We opened our doors in 2013, exclusively catering to entrepreneurs, small and start-up businesses.
We worked with numerous entrepreneurs and businesses across Australia, to create our packages that aren’t overpriced and actually deliver in value and on results.
We live and breathe Digital Marketing every day and are constantly up to date with the latest trends and technologies!
Digital marketing is our passion. We dedicate ourselves to you & your company’s success. Our no lock-in contracts mean we rely on our performance to retain you.
Whether you are looking for a digital marketing strategy, to create a modern new website, a website makeover for you existing site or to utilise the power of Google, Search Engine Optimisation or Content Creation.
We are here to help you create and manage that online growth everybody is talking about.
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“I’ve used Nicole at Adworx Digital’s services for both my own business & for my clients. Her combined knowledge of web design & Google requirements is rare within the digital arena. I couldn’t recommend her services highly enough. Thanks Nicole.” Facebook Review
“I have worked with Nicole for over 2 years, I’ve found her friendly, trustworthy & someone that truely cares for my business like it’s her own. She has become part of our team, assisting with Google marketing, marketing strategy & some I rely on to give advice on other aspects of business.”
“Nicole was very responsive to website changes that we needed. She took the time to develop an understanding of what we wanted, & delivered a great outcome. We highly recommend her” Facebook Review
“I am so glad I chose Nicole from Adworx Digital to create my business website. No fuss, no confusion and I swear she can read minds! She really does know what she is doing. Thank you Nicole.” Facebook Review
“Nicole helped me with a particularly tricky and complex piece of work. She was responsive, she communicated well and in the end I was extremely happy with her services” Facebook Review
“5 Stars, highly recommended for all your Website design, digital Marketing, SEO, Google Advertising, Adworx Digital at times has helped me to no end I’m one happy customer” Facebook Review
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Ways a website makeover will boost your online presence
Your website is an organic, breathing business tool. If you want it to keep on generating traffic and making sales, you’ll need to update it pretty frequently.
The changing behaviours of digital marketing mean website makeovers are a necessity, not a choice.
That’s ok though, because you have to remember that your website isn’t a parking space. It’s the shiny face of your business, the marketplace that generates income, the salesperson that talks to customers about your product or service and what they need, and builds a list of fans you can connect with.
Updating and redesigning your website is a task that should be scheduled into your regular business activities. Sometimes changes will be small, at other times quite large.
- Your website must consistently represent your brand and your products accurately, and target your audience appropriately
- It may need tweaking in terms of navigation and clearly funnelling prospective customers to a sale
- Technology changes, as it does your business may benefit from a website makeover to implement this new technology. For example a few years ago it may websites were not compatible with mobile devices
- Google change their algorithm often, sometimes over 500 times a year, this can cause your ranking in search engines to change, sometimes drastically
- A modern fresh-faced website is a great marketing tool in itself
- You can use your website to hold an online launch and invite customers and potential customers to see the new look
Let me explain why:
Essentially, a website makeover ensures your site is working as powerfully, consistently and as effectively as it can. It won’t do this if it’s neglected, because the digital universe moves at light speed.
New targeting techniques are always popping up (like smart content, which modifies the site according to the user, so they see what’s most relevant to them), and these tools give your website even more power – as long as you integrate them!
A professional web designer (ideally, you want someone who is a Google accredited digital marking specialist as well) is the best person to review your site from top to bottom, and put together a recommendation for updates.
When I modernise a website, what you see on the screen is only one part of the recommended changes. The aesthetic update can be major or minimal, but the behind-the-scenes changes will really give your site its mojo back.
- First, your site must be updated so that it’s on-trend.
If your website looks old or out-dated, searchers will assume you and your product are that way also. It must portray your brand messaging loud and clear, and feature eye-catching graphics and relevant content. Website stylisation changes pretty regularly, and you’ll be a winner if your site has a contemporary look and feel. - You can quickly lose your high search rankings.
This costs you sales and enquiries. The online world changes rapidly, and part and parcel of having an effective online presence is checking your analytics to determine how effectively your site is optimised for search engines and creating a plan of action to increase traffic, rankings and the time visitors stay on your site. - You must make sure your site is still easy to navigate.
That includes eliminating broken or out-dated links that look unprofessional and create a frustrating user experience.
- According to Google, more than 50% of searches come from mobile devices. If yours isn’t mobile responsive, you’ll lose your viewers immediately. This one definitely isn’t optional – you need to consistently make sure your site works beautifully on all
- Your website should link directly to your social media profiles to increase customer engagement.
Instagram, Facebook and Twitter are marketing tools – customers can share your page or website, leave positive reviews and engage with you quickly. These links also tell Google that you are a reputable business - People these days don’t have the patience to wait for a slow site to load. I don’t, I know that much! A clean-up of the back end of your site will make it work more efficiently, increasing load times for your viewers and maximising your site’s SEO.
- Adding other new features can help your site engage with customers. For example, adding a chat bot, enquiry forms, photo galleries, blogs and newsletters, and e-commerce functionality can boost your site’s performance.
Google works a little like high school, the site it likes best has the score closest to 10. Google bots crawl your site more often the more often you update it. Quality score is calculated by a complex algorithm that changes fairly regularly, but a basic explanation is the more relevant Google considers you the better your score.
Personally, I also really love working on website redesigns, because like so many other makeovers I get great satisfaction from seeing something transform. The finished results are so rewarding!
As a website designer and online marketing specialist, it’s my pleasure to work with clients to bring some digital magic back to their website. I’m more than happy to chat about how we can help you with your website makeover.
Feel free to contact me anytime here. My door is always open.
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Google Chrome users will now be confronted with a great big warning notice, on any site that is not secure (ie does not have an SSL certificate, and a URL beginning with “https” instead of “http”).
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DIY Website design has never been easier, right? Save money by building your own! You could spend those savings on something else, so why wouldn’t you?
Well, I’ve been a website designer for over 10 years, and I can tell you why…..
The money you save building your own website, you’ll probably lose in customer traffic.
Small Business Entrepreneur Grants Program QLD
The Small Business Entrepreneur Grants Program is now open for applications.
Grants up to $5,000 (matched by participants) are available to help small businesses engage a consultant, advisor or business coach for up to three months and businesses choose their own consultant or advisor to work with.
Are SEO and SEM different beasts?
Yep! And no. They’re part of the same package of digital marketing, and their roles definitely intertwine.
The confusion starts because these words are accidentally and incorrectly used interchangeably.
SEO and SEM are more like business partners.
QLD Govt Digital Grants
You may not know that as a Queensland business there are $10,000 grants on offer for digital marketing.
The good news is the QLD Government will match you dollar for dollar, up to $10,000, for digital marketing, consulting, training, implementation, content creation, customisation & strategy creation.
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WEBSITES WE'VE WORKED ON
