Social Media marketing provides business owners with the opportunity to communicate marketing initiatives, promotions and branding via a platform that allows social sharing of content, videos, and images.
Social media marketing can assist in creating brand identity, positive brand association as well as increasing the traffic to your website and different social media sites will require different techniques.
To get started you will need to consider your business goals and plan out a social media strategy.
Whats a Social Media Strategy?
A Social Media Strategy is a Road Map or framework on how to best utilize online technologies that enable people to communicate, create and share content with other users, like Facebook, Google+ and LinkedIn. Your brand is now in the hands of consumers and you need to be where the action is.
There may be conversations happening on Social Media Platforms about your brands, products and even key people in your business. By listening to these conversations we can gain insights on what the next steps should be.
It’s important to listen to your audience, educate them and entertain the people who want to interact, keeping them informed about anything new and respond quickly to any issues that may arise.
Before we develop your Social Media Roadmap we will look at your business, your competitors and your industry to identify goals and develop strategies to assist in meeting those goals. The most important factors to consider are as follows:
- What do you want to achieve?
- Who is your target audience?
- How does your target audience use Social Media?
- How to best meet your audiences needs?
- What is the best way to communicate with your audience?
- What do you want to communicate with them?
Once your strategy is developed and in place, and if you choose to have Adworx Digital manage your ongoing strategy we have a range of packages and budgets to choose from and will guide you on the package that is right for you dependant upon your business goals.
Social Media Packages
We offer everything you need to create a dynamic social media presence. Adworx Digital offer the following features in one or more of our Social Media Management Packages.
- Ideas for competitions and promos
- Twitter strategy and management, including updates
- Facebook page posts, updates and advertising
- Facebook “Opt-in” – connect to Facebook users and collect their email addresses, phone numbers and other details
- Strategic Facebook post boosts
- Pinterest product uploads per month
- Unique content creation plus content distribution
- Fan engagement activities
- Community management with up to 100 responses per month
- Blog strategy plus blog posts per month
- Ongoing tracking and monitoring, including monthly campaign report
Need to spice up your Social Media
but don’t need all the Social Media bells and whistles, or maybe you want to hand over some of the day-to-day management, you can cherry-pick items from the list below:
- Facebook Competitions
- Facebook Advertising and Set-up
- Custom Twitter Theme / YouTube Skin
- Custom Cover Image
- eDM Design and Strategy
- Google+ Profile Set-up
- Pinterest Profile Set-up
- Urbanspoon Profile Set-up
- Blogging and Articles
- Linkedin Profile Set-up
- Any other social media requirement you have
As with any form of advertising you can’t determine how successful it is without measuring activity. Google Analytics provides a tool to monitor success. When we set up your Social Media campaign, we will attach tracking tags. This will enable you to see how effective your campaign is.
For more information or if you want to get started call Adworx Digital on 07 3106 7676.