Media Planning

Need help with an Advertising or Media Plan? Adworx Digital can help you make the right choices, to get the best return on your advertising investment.

With so many media choices available it can be difficult to know which platforms offer the best opportunity for your business.  Having worked in this industry for over 20 years our staff, have the expertise and knowledge to assist you with your media planning.

An Advertising plan

involves finding media platforms to showcase brands or products.  We look at your marketing campaign objectives and determine the best combination of media to achieve the desired outcome.

Adworx Digital media plan services involve working with you, or your team to establish:

  • Advertising goals and objectives
  • Advertising budget
  • Defining the target audience
  • Choosing appropriate media platforms
  • Creating advertising slogans and call to action messages
  • Setting the advertising calendar
  • Evaluation metrics

When considering appropriate media options we will look at:

  • Identifying your audience and how they can be reached through various media options.
  • The mediums that provide the best opportunity and why.
  • Ad frequency.
  • Allocating your budget across the various platforms.

Key factors to consider:

  • Reach: How many people can be reached through the scheduled combination of mediums.
  • Frequency: How many times on average do we need to communicate your advertising message to your audience.

All media platforms have strengths and weaknesses.  It is necessary to research each platform to determine which are most suited to your business segment and needs.  Many small businesses do not have the time to conduct this research and as a result they rely heavily on the information presented to them by the various media providers.  This can result in poor media selections, which in turn can affect the results.

A strategic approach to media planning is the key to making your advertising campaigns perform better.  Having a plan will ensure your advertising message is in front of the right audience, using the right channels, at the right time when they are most likely to see it.  Effective media planning will utilise your budget more efficiently and improve your return on investment.

If marketing is not your area of expertise then leave it to the team at Adworx Digital.  We will coordinate the project so you can get on with the day-to-day management and operation of your business.

Call us today to arrange a meeting!