Google Adwords Training
Google Adwords is an Internet marketing platform that allows business owners the opportunity to advertise their services, products and brands on the first page of Google.
This form of advertising is becoming very competitive. More and more businesses are turning to the Internet as a cost effective way of reaching the segment of the market that regularly search for products and services on the net.
If you are looking to reach more customers a well implemented adwords program can assist you to drive more traffic to your website and increase sales.
To get started you have two choices. You could employ the services of an agency who will implement and monitor the program for you, altenatively, you may choose to set up and run the program yourself.
If you are looking for a fully managed program click here: http://adworxdigital.com.au/google-adwords/
At Adworx Digital we work with you to establish your program and then provide an ongoing six-week training program (1 hour per week on-site assistance) to teach you the basics of what you need to know.
The training program involves:
Establishing your target market:
When we ask clients who their target market is the common answer is anyone and everyone who is in the market for our products and services.
These days having a well defined target market is more important than ever, particularly if you are a small business wanting to effectively compete with larger market players. It is much easier to determine where and how to market your company if you have clearly defined the target audience.
Understanding the customer is important. In learning about them we will look at:
Their online habits, the sites they visit, the blogs they read.
How they choose and compare products or services online.
How we can match content on your website to speak the same language.
How we can adapt your value proposition so it is stronger and relevant to the consumers you want to reach.
Relevance is key. If what you offer is relevant to the search, then you have the opportunity to gain a new customer.
Analysis of your online competition:
Your online competition can be completely different to your on-the-street competition. We will look at who the competition is, what they do, how they pitch their products and services and whether or not they are successful. This information will provide valuable insights that can be used when establishing your online presence.
Keyword Research and Website Evaluation:
This is often overlooked. You have probably heard the saying “CONTENT IS KING”, website content is crucial to the success of your online marketing. When you are advertising specific products and services the landing page must be relevant to the search.
Keyword research gives us insights into the most popular keywords or keyword phrases consumers search by, when looking for the type of products or services you offer. Keyword research will assist to develop relevant content for the website. The more relevant the content, the more cost effective your online marketing program will be.
Create your ads and set up Google Adwords.
As part of your training, Adworx Digital will work with you to create your Google Adwords and Analytics accounts. Once these are set up we help you to write the ads, gear them to your target audience and set up your keyword lists.
KPI’s, tracking and monitoring:
Google Analytics offers a reporting tool that can be customised to suit your requirements. We assist you to set up an analytics account so that you can measure the success of your online activity.
At the end of the six-week training program you will understand the basics of adwords marketing. If you still require some help you can cherry pick services from the list below.
· Additional training hours
· Optimisation services
· Set up of tracking codes for Google Analytics
· Google Analytics reports